Of all the design disciplines I believe the fashion industry has the clearest understanding of the importance of colour. Most brands have six collections a year and each needs to inject excitement and newness for the customer while reinforcing the brand image. Colour,fabrication and shape are the three elements that drive each collection forward and, with up to 85% of sales based on colour, getting the season’s colours right is vital for commercial success.

I have worked with brands in all sectors - from luxury Italian labels to value retailers. With every company and with each collection, what is important is understanding how the trends translate for that brand at that moment in time. To help companies achieve this I report, predict and track trends in colour and fabric direction. Then, working in close collaboration with the company’s design teams, I develop colour palettes that reflect the upcoming trends, updating the clothing ranges, ensuring they evolve with the season, and enhancing the brand identity.

What I love about colour in fashion is the exacting selection of each season’s hues and how these work with different fabrications. In fashion "white" comes in a multitude of tints, as do camel, grey and black. Getting these just right is as important as the season’s trailblazing highlights.

"Frances is the go-to-person for expert colour advice in the fashion industry. Having worked with her for many years now, Frances' talent is an ability to blend creativity and trend analysis to produce contemporary and commercial colour palettes of a superb quality which are invaluable to the designer no matter how diverse the project in hand. Frances consistently brings a freshness and originality to her work ensuring an end result which is always unique and inspired. There is no one I trust more than Frances or look forward to working with when it comes to all things colour."

Paula Fryer, Arcadia

"From a very wide, open and confused brief Frances selects, refines and dissects our ideas and formulates them into concise and commercial colour pallets. Her expert eye selects the correct tones of colour that work and complement each other within a clothing collection. Her ideas are always contemporary, considered and on trend. This fits the Fullcircle design ethos. It’s good to have a second eye that understands colour and its science and for Fullcircle, the confirmation of colour trend is paramount."

Alan Cook, Head of Men’s Design, Full Circle, WDT